To quote Lloyd Dobler "I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that."

Tuesday, May 23, 2006

Food can be very weird.

I saw this commercial for a product called "Capri Sun Roarin' Waters". They say it is a water alternative for kids, because we need to add a sweetner to water to get kids to drink it. This product is made by Kraft, I wanted to know a little more about it so I went onto the Kraft website and found a list of products that Kraft markets outside the US. And here they are:

Examples of “better for you” choices outside the U.S.

Clight Fiber — a low calorie powdered beverage with added fiber in Brazil
Eden cheese — available in the Philippines , fortified with vitamin A and iodine
Maarud Superchips — with 45 percent less fat than regular Maarud potato chips in Norway
Pacific Soda Seaweed — a biscuit made with seaweed and fortified with calcium, available in China
Light Philadelphia Cheesecake Wedges — single portions of Light Philadelphia Cheesecake with 30 percent less fat sold in the United Kingdom
Philadelphia Ultra Low Fat cream cheese — sold in the U.K.
Qeju cheese — sold in Indonesia , with added Vitamin A and calcium
Peek Freans Lifestyle Selections — a new line of Canadian biscuits that are trans fat free and low in saturated fat.
Delissio Balance Harvest Wheat Rising Crust Pizza – available in Canada , this great-tasting pizza is made with whole wheat, part-skim mozzarella, reduced-fat grilled chicken, reduced-fat pepperoni and premium-roasted vegetables
Christie Crunchers Crackers – available in Canada in four light and crispy flavors (Cheddar, Spicy Thai, Bold Barbecue and Sour Cream & Onion), these baked corn-rice crackers have zero grams trans fat and about 70 percent less fat per serving than the leading regular potato chip
Miracle Whip Balance — with fat reduced from 31 grams to 11 grams per 100 grams in Germany
Jacobs Cappuccino Cremafino — with no added sugar (from 57 grams of carbohydrates to 45.5 grams of carbohydrates per 100 grams) in Germany
Simmenthal Chicken — with 1 percent fat per 100 grams in Italy
Milka Milkinis — with 22 percent less fat from 38.5 grams to 30 grams per 100 grams in France

The funny thing is that these products all contain some sort of "added" benefit so that one is supposed to feel less guilty about eating them. But in reading the contents of these products they have replaced what they removed with all kinds of other things and salt is high on this list. It just angers me that we are marketed these processed foods that are so far removed from actual food. Kraft also makes a product called "Lunchables" this can be crackers, cheese, jello (or pudding) and salami. And is made for people who are too busy to throw these things together on their own. And once the child is done with it they throw the package away. It is the training kit to prepare kids for a lifetime of processed food. And wasting resources.
Lately I am getting angrier and angrier when I go to the store. They place your purchases in as many bags as possible, this is another form of marketing (the bags have the stores name on it). If I buy shampoo and some lettuce they will take the shampoo and place it in another bag so that the smell of the shampoo doesn't get on the lettuce. No matter what I say to the contrary they insist on sending me with 2 bags for 2 products!! Shit like this causes me to hyperventilate.

1 comment:

Anonymous said...

I agree - no one in my family will go to the grocery store with me because I am all over the packing guys - poor kids - they probably shudder when they see me coming. Drives me nuts. I am so happy that I am not alone in this world.